Prai Beauty
This UK-based company came to our partners Matchpoint New York to revamp their brand and website with hopes to increase brand goodwill in advance of an exit and sale of the company. This heritage brand geared towards anti-aging in an older female demographic had specific requirements to freshen up the look and feel of their brand and packaging but not deviate too far from the heritage that customers have come to know, love and trust for their skincare needs.
Providing a subtle overhaul to their icon, wordmark, color story, typographic structure, packaging and digital assets, Prai was able to quickly pivot and get their brand new site launched well before the company sale activities were set to start. The end result yielded a fresh appeal for the brand that delighted existing customers and continues to help Prai acquire new ones.